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Found: 5  Titles

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Handbook of advances in marketing in an era of disruptions / Jagdish N. Sheth; edited by Atul Parvatiyar, Rajendra Sisodia.
Author
Sheth, Jagdish N.
Published
New Delhi : SAGE, 2019.
Call Number
658.8 S554H 2019
Location
Songkhla

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Marketing essentials / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
Author
McDaniel, Carl.
Published
Australia : South-Western/Cengage Learning, c2012.
Call Number
658.8 M134M 2012
Location
Songkhla

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Customer-oriented marketing strategy : theory and practice / Tevfik Dalgic and Tulay Yeniceri.
Author
Dalgic, Tevfik.
Published
New York : Business Expert, c2013.
Call Number
658.812 D142C 2013
Location
Songkhla

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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.
Author
Kelley, Larry D.,
Published
New York, NY : Routledge, c2015.
Call Number
659.111 K29A 2015
Location
Songkhla

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Events as a strategic marketing tool / Dorothé Gerritsen,Ronald van Olderen ; with the cooperation of Moniek Hover,Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven.
Author
Gerritsen, Dorothé.
Published
Wallingford, Oxfordshire, UK : CABI, c2014.
Call Number
658.802 G378E 2014
Location
Songkhla

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